These are not just the graphical logos, there is a Secret behind them!


1. Nike – The NIKE logo, also known as “SWOOSH” represent motion and speed. In Greek Mythology, NIKE is the winged goddess of victory. The mythological associations for the brand Nike is victory, flight and speed. It is not “Checkmark” as thought by most of the people.

2. Mercedes – The “tri-star” shows the company’s dominance over the land, sea, and air against all its competitors, both in quality and style.

3. Amazon – An arrow that goes from a to z shows the wide selection of products the online store sells.

4. Apple – Alan Turing, dubbed as the father of computer science, cracked enigma codes during WWII (World War 2) which saved millions of lives. being a gay and threat to security by some, he was assassinated with an apple laced with cyanide. He died the moment he took a bite of it. The company pays homage to that man by adopting it as a logo.

5. VAIO – It may appear to you as a fancy way of writing the letters VAIO, but the picture above shows the hidden meaning behind the way it’s written.

6. Audi – The four hoops represent the 4 founding companies (the first ring from the left represents Audi, the second represents DKW, third is Horch, and the last ring is Wanderer) of the Auto-Union Consortium.

7. IBM – The white lines passing through the IBM’s logo represents “Equality above all else”.

8. BMW – BMW (Bayerische Motoren Werke). The logo has been portrayed as the movement of an aircraft propeller with the white blades cutting through the blue sky.

9. McDonald’s – The large yellow representation of letter “M” indicates the pair of nourishing breasts meant to trigger hunger.  One thing is for sure you will not look the big “M” the same way after today! 😉

10. Adidas – It symbolizes a mountain, a metaphor for the challenges and perceivable goals that all athletes must meet.

Adidas – It’s three leaf shape is meant to represent the main landmasses of the Americas, Europe and Africa, and Asia respectively. The intersecting lines across the three forms signify diversity.

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